SEO, or search engine optimisation, is the process of enhancing your website’s visibility for keywords relating to its content, products or services, within search engines. Most commonly, it is used by businesses looking to generate sales or leads online.
But, there are other groups, aside from commercial operations, who can take advantage of SEO too. Musicians, for example, could certainly benefit. But just what could SEO really do for a musician? Well, frankly it’s about exposure. Businesses want traffic to their sites in order to make sales or generate enquiries, whereas musicians simply need exposure. This is significantly important for musicians who are not yet signed to a label but who want to make it in the competitive music industry.
Music recording labels receive countless demos. How many can they realistically listen to? However, fortunately for musicians, the Internet has real potential to help grab record label attention if your demo didn’t!
Singers such as Justin Bieber and Boyce Avenue were found online, for the most part down to the fact that thousands of people were talking about them on social networking platforms. But people wno’t be talking about you Twitter, Facebook or Youtube if they don’t even know that you exist. Search engines are a really good way to make people aware of you. Here’s an example. Every month, there are more than 18,000 searches in Google that relate to or include “unsigned bands.” If your website was appearing towards the top of the first results page for this search, you would have an amazing opportunity for exposure.
In turn, this can then lead to further exposure through social networking. Social media sites get lots of offline media coverage as well and this can be such an amazing way for unsigned artists to get the attention of the music industry professionals. So if your music is a high enough quality to impress your website’s visitors, this can be a great way to prove yourself a hit with the listening public - which gives you a great chance to convince record labels that you’re worth taking a chance on.


































